Creating a logo design isn’t just about creating a pretty visual. What you’re doing, or taking part in, is developing a brand and communicating a position. It makes sense, then, that the first step in creating a logo design should be to research these concepts. A logo is a graphic mark or emblem commonly used by companies, organisations and individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons), are composed of the name of the organization (a logotype or wordmark) or can be a combination of both. A logo is a very important symbol of a company. Successful companies such as Apple, McDonald’s, Nike, Telstra and many others use a logo to achieve brand awareness and recognition withing the general public. If you visit any website you will see a logo of some kind. It will represent the business, company or person responsible for the site.
Visit the following web sites. You will find them useful in designing your own logo.
The website below shows you how to make a logo from start to finish using Photoshop. You may find this useful to help create your final, digitised logo.
Karen Kavett is a graphic designer who makes You tube videos about graphic design. Watch the video below to hear her thoughts on what makes existing logos successful and her tips on how to make a great logo.